What is Varanida about?
More and more internet users are concerned about the way their data are stored, used and sometime sold by various service providers. They also want more control on advertising targeting them. Because of the lack of transparency and reported fraud in digital advertising; brands and agencies are looking for new advertising format that would maximise their budget, but also create unique experience. Digital content providers are being more and more pressured to find new audience monetisation solution. Current intermediaries are taking up to 60% of the whole advertising budget, leaving publishers with not enough revenue.
Varanida acts as an enabler and a neutral actor in the advertising and content marketplace, taking less than 1% commission. Varanida allows advertisers, publishers and other actors to build on-top of the”Verified Ad Protocol”.