Varanida (VAD) ICO Review and Rating

What is Varanida about?

More and more internet users are concerned about the way their data are stored, used and sometime sold by various service providers. They also want more control on advertising targeting them. Because of the lack of transparency and reported fraud in digital advertising; brands and agencies are looking for new advertising format that would maximise their budget, but also create unique experience. Digital content providers are being more and more pressured to find new audience monetisation solution. Current intermediaries are taking up to 60% of the whole advertising budget, leaving publishers with not enough revenue.

Varanida acts as an enabler and a neutral actor in the advertising and content marketplace, taking less than 1% commission. Varanida allows advertisers, publishers and other actors to build on-top of the”Verified Ad Protocol”.

Varanida ICO Review and Analysis

Review and analysis of Varanida by ICO analysts:

Strengths

Competent and experienced team with a great vision
Extremely clearly written plans of project implementation
Innovative airdrop method, installing browser extension, which also demonstrates how the project can bring value to end-users

Potential concerns

Disrupting the status quo of internet advertising industry will be a challenge, although the team of this project is well-prepared for it
The marketing budget is relatively low (4% of total tokens taken out of company reserve) in otherwise well-balanced token and fund allocations
Community size is a bit modest at the time of review

Varanida ICO Rating: BBB

Varanida rating breakdown by ICO analysts - Learn more about the rating and grading here

Rating category	Rating	Comments
Team legitimity	3.85
LinkedIn Profiles	4.25	Overall professional and well-connected & endorsed profiles
Background of Lead Team Members	4	The team backgrounds are very suitable for running a project like this, most of the members have had positions in major IT companies
Team Assembly and Commitment	4
Team Skill Set Relevance	3.5
Team Skill Set Balance (biz / tech / blockchain)	3.5
First Impression	4
Potential of tokenization model	3.7
Blockchain Development	4
Disruptive Blockchain Advantage	4
Need for a Custom Token (vs. BTC or ETH)	3.5	Two tokens, masternodes, second token is a utility token
System Decentralization (besides token)	3.75	Some parts of the project need centralized solutions, but mostly the project aims for a decentralized model
Contribution to Blockchain Ecosystem	3.25
Hard Cap	2.75	60M USD
Token allocation + Fund allocation	3.75	Soft cap at 10M USD allows for a viable product to be still built, all allocations have been nicely presented in pie charts and seem balanced
Professionalism of the available material	3.85	Whitepaper written in a scientific form, website is simple and includes video explanations of the key benefits of the project
Comprehensiveness	4.5
Readability	3.25	Some parts of the whitepaper are a bit technical and complex for a common person to grasp
Transparency	3.5
Business Plan Presentation	3.5	Calculated financing needs for next 5 years of operating are 55M USD, a bit lower than the hard cap
Technology Presentation	4.5	Very detailed technical descriptions of technology are included in the whitepaper
Realism of the roadmap compared to the team size and budget	3.7	The team has carefully calculated financing needs for reaching the roadmap milestones and business goals for the next 5 years
Concreteness	4
Feasiblity	4
Vision	4.5
Dependencies (other services or capabilities required)	3
Current Position	3	Browser extension available for use
Partnership network	2	Only one partnership announced (DOZ.com), the whitepaper claims partnerships with major IT companies will be established
Background of the managing organization
Size of social media communities	3.25	Small to medium sized social media followings, google organic search results give mostly information about the project and a few articles can be found about Varanida within the first few pages of search results
Reviews on other ICO sites and media	2.975	ICOranker 58/100, ICOpools.io 6.1/10
Is it easy to find the relevant information from the provided materials?	3

Varanida benefits include:

Quality Ads

Ads running on the Varanida Network are validated through a crowdsourced user vote, to ensure better quality and experience.

Attention Rewarded

Your time is precious, and so is your attention! Varanida rewards users each time they are exposed to ads, and they remain free to block any ad.

Engaged Users

Advertisers can design better advertising campaigns with Varanida’s built-in tools. A better advertising solution will provide better results.

Fraud Detection

Varanida has implemented a very strict anti-fraud system, powered by the blockchain. It enables fully transparent reporting.

What is the value proposition?

Varanida is putting consumers back in control of their data and are enabling advertisers to advertise more effectively:

Users

Varanida helps users have a better experience, and be rewarded when they are browsing the Internet. Their privacy is respected, and they are free to view or remove any ad.

Publishers

Varanida helps publishers better monetize their audience through a fair split of advertising revenue. Our tools help publishers improve their revenue, and get more from their content.

Advertisers

Varanida helps brands engage with their audience in a more efficient way. Advertisers are able to build promoted applications and to allocate more budget to their campaigns.