Varanida
What is Varanida about?
More and more internet users are concerned about the way their data are stored, used and sometime sold by various service providers. They also want more control on advertising targeting them. Because of the lack of transparency and reported fraud in digital advertising; brands and agencies are looking for new advertising format that would maximise their budget, but also create unique experience. Digital content providers are being more and more pressured to find new audience monetisation solution. Current intermediaries are taking up to 60% of the whole advertising budget, leaving publishers with not enough revenue.
Varanida acts as an enabler and a neutral actor in the advertising and content marketplace, taking less than 1% commission. Varanida allows advertisers, publishers and other actors to build on-top of the”Verified Ad Protocol”.
Varanida benefits include:
Quality Ads
Ads running on the Varanida Network are validated through a crowdsourced user vote, to ensure better quality and experience.
Attention Rewarded
Your time is precious, and so is your attention! Varanida rewards users each time they are exposed to ads, and they remain free to block any ad.
Engaged Users
Advertisers can design better advertising campaigns with Varanida’s built-in tools. A better advertising solution will provide better results.
Fraud Detection
Varanida has implemented a very strict anti-fraud system, powered by the blockchain. It enables fully transparent reporting.
What is the value proposition?
Varanida is putting consumers back in control of their data and are enabling advertisers to advertise more effectively:
Users
Varanida helps users have a better experience, and be rewarded when they are browsing the Internet. Their privacy is respected, and they are free to view or remove any ad.
Publishers
Varanida helps publishers better monetize their audience through a fair split of advertising revenue. Our tools help publishers improve their revenue, and get more from their content.
Advertisers
Varanida helps brands engage with their audience in a more efficient way. Advertisers are able to build promoted applications and to allocate more budget to their campaigns.
The Varanida token
- Total supply 530000000 tokens
- Token Sale 53%
- Team 15%
- Company Reserve 12%
- Advisors 3%
- Community 17%
Discounts:
Round 0: 50%
Round 1: 30%
Round 2: 10%
Round 3A: 30% discount on Market Price
Round 3B: 20% discount on Market Price
Round 3C: 10% discount on Market Price
Bonuses:
Round 3A: 12%
Round 3B: 8%
Round 3C: 6%
Varanida Roadmap
