The Joy
The Joy ICO Roadmap
Start of research and concept development
Q3 2017Start of The Joy platform development
Q1 2018Official setup of The Joy GmbH in Germany
Q2 2018Ready beta app for Android
Q3 2018Conclusion of preliminary agreements with advertising partners Inventory for on-demand orders and offline advertising has been developed.
Seed Round start
Q4 2018Early access launch Platform test phase
Token Sale start
Q1 2019Office setup in Berlin Commercial launch of the project (in-salon bookings only) Adding functionality for on-demand services Start of expansion to other German cities
Addition of advanced settings for practitioners and salons
Q2 2019Addition of business optimization tips Addition of the discount module Addition of the client management module Addition of The Joy widget for websites Addition of functionalities for regional partnerships Start of expansion to Austria, Switzerland, France
Setup of the first regional partnerships
Q3 2019Addition of the Big Data module Addition of the sponsorship module Addition of the resource planning module Start of expansion to USA, Belgium, Netherlands
Setup of The Joy online store
Q4 2019Addition of the automated advertising module Start of expansion to Japan, South Korea, Great Britain
Addition of the survey module
2020Integration of POS terminals Addition of the community module Start of expansion to the China, Denmark, Norway, Sweden, Finland, Italy, Spain, Portugal, Japan, South Korea, UAE, Saudi Arabia and Singapore
Diversification of business activities (other types of services)
2021Start of expansion to Canada, Australia, New Zealand, Malaysia, Taiwan, Qatar
