Start of research and concept development

Start of The Joy platform development

Official setup of The Joy GmbH in Germany

Ready beta app for Android

Conclusion of preliminary agreements with advertising partners Inventory for on-demand orders and offline advertising has been developed.

Seed Round start

Early access launch Platform test phase

Token Sale start

Office setup in Berlin Commercial launch of the project (in-salon bookings only) Adding functionality for on-demand services Start of expansion to other German cities

Addition of advanced settings for practitioners and salons

Addition of business optimization tips Addition of the discount module Addition of the client management module Addition of The Joy widget for websites Addition of functionalities for regional partnerships Start of expansion to Austria, Switzerland, France

Setup of the first regional partnerships

Addition of the Big Data module Addition of the sponsorship module Addition of the resource planning module Start of expansion to USA, Belgium, Netherlands

Setup of The Joy online store

Addition of the automated advertising module Start of expansion to Japan, South Korea, Great Britain

Addition of the survey module

Integration of POS terminals Addition of the community module Start of expansion to the China, Denmark, Norway, Sweden, Finland, Italy, Spain, Portugal, Japan, South Korea, UAE, Saudi Arabia and Singapore

Diversification of business activities (other types of services)

Start of expansion to Canada, Australia, New Zealand, Malaysia, Taiwan, Qatar

Start of expansion to India, Argentina, Brazil, Uruguay, Chile, Turkey, Poland, Russia, Ukraine