What is The Joy about?
The Joy – is a marketplace for the consumers and providers of wellness and beauty treatments. Using the services of The Joy, one can book the arrival of the practitioner to any place (your home, your workplace or the hotel) as well as make an appointment in a beauty salon or spa. The Joy provides freelancers and salons with orders, while consumers on the other hand get high quality beauty services at a time and place that is suitable for them. Advertisers can place targeted offline and online advertisements, and companies can arrange promotional campaigns and get big data statistics within the platform.
How is JOY token supposed to increase in value?
The Joy operates in the real economy, so the demand for Joycoins depends on the company’s core KPIs: number of orders, number of clients, number of practitioners, demand for advertising etc. Token emission is limited and occurs only once. Increasing the audience of users and The Joy’s geographical expansion will lead to increased interest from advertisers and increased circulation of Joycoins within the ecosystem. This will increase the number of transactions andpayments for services with tokens. As a result, there will be increased demand for Joycoins at later stages, therefore supporting the project at the ICO stage is more profitable than buying tokens later on.
What is the The Joy value proposition?
Modern platforms for on-demand beauty services do not have many basic things for customers and freelance practitioners compared to the planned functionality of The Joy. Salon marketplaces have basic functionalities, but comprise inconvenient solutions, illogical monetization models, do not use their resources to advertise partners or gather business information that would be of interest to partners. None of these companies provide franchise opportunities. And targeted offline advertising is not used by any player in the beauty and wellness industry.
The JOY token
2,400,000,000 of Joycoins will be emitted, 1,625,400,000 (68%) of which will be available for sale (including tokens for the referral program). The token price is 0.015 USD. The amount of bonus will depend on the number of tokens sold, reaching a 50% discount. Users need to get Whitelisted through registration on The Joy website: https://accounts.thejoy.io/
The Joy ICO Roadmap
Start of research and concept developmentQ3 2017
Start of The Joy platform developmentQ1 2018
Official setup of The Joy GmbH in GermanyQ2 2018
Ready beta app for AndroidQ3 2018
Conclusion of preliminary agreements with advertising partners Inventory for on-demand orders and offline advertising has been developed.
Seed Round startQ4 2018
Early access launch Platform test phase
Token Sale startQ1 2019
Office setup in Berlin Commercial launch of the project (in-salon bookings only) Adding functionality for on-demand services Start of expansion to other German cities
Addition of advanced settings for practitioners and salonsQ2 2019
Addition of business optimization tips Addition of the discount module Addition of the client management module Addition of The Joy widget for websites Addition of functionalities for regional partnerships Start of expansion to Austria, Switzerland, France
Setup of the first regional partnershipsQ3 2019
Addition of the Big Data module Addition of the sponsorship module Addition of the resource planning module Start of expansion to USA, Belgium, Netherlands
Setup of The Joy online storeQ4 2019
Addition of the automated advertising module Start of expansion to Japan, South Korea, Great Britain
Addition of the survey module2020
Integration of POS terminals Addition of the community module Start of expansion to the China, Denmark, Norway, Sweden, Finland, Italy, Spain, Portugal, Japan, South Korea, UAE, Saudi Arabia and Singapore
Diversification of business activities (other types of services)2021
Start of expansion to Canada, Australia, New Zealand, Malaysia, Taiwan, Qatar