SeatlabNFT is an NFT event ticketing marketplace, ending ticket touting and connecting fans to incredible experiences.
Our all encompassing marketplace allows people to mint and sell NFT tickets, collectibles and perform airdrops all in one place. We’re also fostering a healthy secondary market where buyers and sellers can transact all types of NEAR-based NFTs.
- Problems with the current ticketing model:
– The legacy ticket industry has ruined the experience.
– Driven by profit, plagued by touts, dehumanised by bots.
– We have a paradox at play – the ticketing industry is rewarded for the poor experience of artists, event organisers and the fans.
Touting, scalping and price gouging
Almost every fan knows the situation, patiently waiting for tickets to go on sale and hitting refresh when tickets go live only to discover they are sold out. Touts buying tickets en masse hoping to turn a profit by leveraging the event’s or performer’s popularity leave none for the real fans.
Fraud and counterfeiting
Fraud is an issue across many industries and has been around for hundreds of years. For the event ticketing industry, however, fraudulent and counterfeit tickets represent a threat to the bottom line of ticketing companies and a safety concern for artists and fans.
Out of control secondary ticketing market
There are times when tickets are resold for genuine reasons instead of purely to profit. It’s important to remember that while there may be legitimate reasons for resale, there is little to no control offered to artists and event creators over the secondary marketplace.
Currently, the people whose hard work makes an event possible don’t see any resale revenue; instead it all goes into the pockets of touts and scalpers. Once a ticket has initially been sold, the artists, performers and event creators will see none of the subsequent revenue generated by secondary sales and can do little to stop their fans being taken advantage of.
Lack of connection to fans
Current solutions offer little in the way of the ability to reward frequent attendees or die-hard fans, not to mention the lack of incentives and perks to upsell tickets. We believe ticketing should allow artists and performers to deepen their connection to the fans, utilising their event ticketing software.
Artists need to emotionally connect with their audience to be able to create real value from fan-artist relationships.
- Overview of SeatlabNFT: Brief overview of our solution
SeatlabNFT’s solution to the ticketing industry’s problems is our revolutionary marketplace. Using blockchain technology, we reduce the impact of scalping, regain control of the secondary ticketing market, and reward fans with a greater connection to the artists and creators.
The tokenisation of tickets allows artists to add value to the relationship with their fans.
As NFTs, tickets become collectibles that can be supplemented with unique digital assets and experiences, offering unrivalled value to fans.
Using NFTs and blockchain, artists can reward loyalty of their fans with collectibles, memorabilia and access through digital assets.
Artists need to emotionally connect with their audience to be able to create real value from fan-artist relationships.
The fan and artist relationship has been strained by big tech, streaming services, ticket touts and poor royalties. To build a fan base, artists need more than just ticket sales. They need to build an emotional and human connection to their fans which is now available SeatlabNFT.
- Our Goals
The SeatlabNFT marketplace is built to achieve four fundamental goals:
Create a much closer connection between event attendees and organisers
By incentivising fans with rewards in the form of exclusive NFTs and other airdropped perks.
Eliminate Fraud
An NFT provides the proof of ownership of an event ticket, the validity of which can be easily verified on the public ledger and would permit entry to an event. Anyone who holds an NFT ticket in their mobile wallet would undeniably be its rightful owner thanks to the nature of NFT and blockchain technology.
Reduce the Impact of Touting and Scalping
As it stands in the traditional world of Web2 ticketing, artists have little control over what happens to their tickets after they are sold. It’s common to see tickets to sold-out events selling for huge markups on the secondary ticketing market. Sites like Stubhub and Viagogo are favoured by scalpers as there is effectively no limit on how much they can sell a ticket for.
When minting NFT tickets on our platform, artists and promoters can set conditions to govern what can and can’t be done with tickets after their initial sale.
Tap Into New Revenue Streams
Sometimes plans change, and event-goers need the ability to resell their tickets. Equally, fans need the chance to get hold of previously sold out tickets. The tools we’re providing allow artists a level of control over the secondary market that hasn’t previously been possible.
- Our key features
Royalty splits
A key defining feature of the SeatlabNFT platform is the ability to set royalty splits. By setting a royalty split, sellers can identify one or more beneficiaries to receive a percentage of any future resale revenue if tickets are sold on the secondary market.
Airdrops
Sellers can airdrop exclusive perks to ticket holders. Within the dashboard, sellers can view all of their events and the current and past ticket holders for those events. You can create exclusive NFTs from any digital media (images, video, audio records, etc.) and airdrop them to holders of different ticket types.
Airdrops can be sent to current ticket holders, past & present ticket holders, or schedule the airdrop for a later date.
Collectibles
In addition to free airdrop incentives, artists and event organisers can create standalone collectibles to sell alongside their NFT tickets.
In-depth reporting
The main dashboard gives sellers an in-depth overview of ticket sales and revenue. The data is broken down to show what percentage of tickets have been sold by event and ticket type, including both primary and secondary sales.
Platform Fees
Listing events, minting NFT tickets and selling them on the SeatlabNFT platform is always 100% free for artists and event organisers. Thanks to NEAR’s blockchain architecture, gas fees for high-volume NFT minting are extremely low.
Buyers – By default, buyers pay a 5% fee on any purchase. This is reduced for buyers who hold $SEAT tokens.
Sellers – There are no fees for selling NFT tickets on our platform.
- Token Utility and IDO
The $SEAT token is the utility token of the SeatlanNFT platform.
Staking
Anybody can stake their $SEAT to receive staking rewards. SeatlabNFT pays out 50% of all platform fees collected as staking rewards. The other 50% of collected platform fees will go to the SeatlabNFT treasury.
We use a tiered staking structure to categorise people by the number of tokens they are staking. The more people stake, the higher up in this tier structure they find themselves. The top tiers get access to more valuable rewards such as VIP tickets, backstage passes, meet-and-greets, free tickets and much more, which people can claim in place of staking rewards paid out in $SEAT.
Buyer’s Fee Discount
The default buyer’s fee is 5%.
Buyer’s who hold $SEAT will pay reduced buyer’s fees when purchasing NFT tickets. The exact discount depends on the number of $SEAT tokens a buyer holds.
