|Betts Recruiting is a $20M business that has been focused on go-to-market tech recruiting in the United States for thirteen years. Tech’s thirst for top talent far outweighs the candidate pool, creating a macroeconomic disjuncture. Over the past fourteen years, we have developed the largest pool of pre-vetted, engaged tech talent in North America. With over a million people in our network, we have 33% of US go-to-market tech talent already.
Two years ago, we created Betts Connect—a SaaS talent platform—to solve the go-to-market talent acquisition problem. The genesis of RecruitCoin arose from the question of can we continually and efficiently scale our talent network. Historically, there have been three ways to grow, scale, and incentive — create a social network (like LinkedIn), pay for it (like hired.com), or do what we have done and scale it up over time. The two biggest challenges for the social media and pay model for growing a talent network lie in the cost of incentives and tapping into the network effect.
It is time intensive for a job seeker to fill out profiles across multiple recruiting platforms, only to get no opportunities. There is also a big miss in how LinkedIn uses the network effect to provide value for its talent network. RecruitCoin will solve both by paying job seekers for their time and data. And perhaps more importantly, will solve challenges with referral programs, namely that they are subjective, do not function in real time, and are rife with database issues. By putting our referral program on the blockchain, we will create a network effect because all referrals will be immutable, payment will be in real time, and the coin will have true utility.
Connect will be the first recruiting platform able to scale up any talent network, in any industry, vertical, or region in the world, through its incentivization and referral program. Each job seeker will be paid for being part of the referral program, incentivized for engaging and referring other job seekers. And those who are seeking jobs can unlock new opportunities by using RecruitCoin, as well as trainings, coaching, and more through a partner portal. Those partners will be able to use RecruitCoin for recruiting services, creating one of the few non-inflationary tokens.