Insureum

Review & Analysis ❯ Website⇱ Whitepaper ❯

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What is the Insureum value proposition?

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The conservative insurance industry is at an impasse. Their growth has become stagnant due to shrinking and rapidly aging customer bases, costly manual processes, and the changing lifestyles of new generations who don’t feel like they need insurance. Insurers, however, encounter challenges in creating customized and relevant products for existing and potential policyholders, automating underwriting and claims processing, and obtaining the higher quality and variety of data to do so.

Furthermore, policyholders are reluctant to give away this personal information without any type of incentive. How can traditional, slow-moving insurance companies create new cost-efficient processes and adapt to constantly changing market demand? The Insureum Protocol uses blockchain technology to create a decentralized ecosystem that connects insurers, their policyholders, and third party developers. Insureum tokens can be shared within this ecosystem to buy and sell anonymized data. Insurers get the data they need to create better policies. Developers are incentivized to connect apps to the Insureum Protocol. And policyholders are rewarded for sharing their anonymized data. Decentralization via the blockchain will give these companies a way to outsource costly manual processes like gathering and analyzing data and stop falling behind.

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