Impetus One ICO Review & Rating

What is Impetus One?

Impetus One is a revolutionary advertising engine, changing the rules of online advertising. It does so through a mutually beneficial relationship between the advertiser, publisher and the customer.

We are changing the paradigm in online advertising: the customer is not the target anymore, but rather a partner to be rewarded, based on a mission completion principle, for the benefit of the entire ecosystem. We all prosper from the money our customers spend. That’s how the economy works!

They could annoy you with boring ads. Or they can give you The Nudge to do what you love. Introducing Pay-Per-Mission (PPM). Blockchain disrupts online advertising. You win.

Impetus One ICO Review and Analysis

Review and analysis of Impetus One by ICO analysts:

‍Strengths

Disruptive business model (Pay Per Mission) and vision in advertising industry, very easy to understand
Team has relevant industry background
Comprehensive project plan combined with several compelling use case descriptions

Potential concerns

Lack of broad blockchain experience in core team
The platform needs to attract both the brands who want to advertise and their audiences to be a success in the long-term

How it works

Impetus One is building a platform for reward based advertising and the cryptocurrency to run it. Meet Impetus One and the Nudge token. It’s where brands meet customers who actually want them in their lives. Advertisers come up with and pay for brand missions consumers complete. The fee is split between the customer, and the ad publisher where the customer joined the mission, with the smallest share for the platform. Blockchain brings in low transaction fees, high velocity and geographically unbound means of currency distribution.

The pains we solve

Impetus One wants to solve expensive and inefficient ad targeting, unpredictable conversion cost, the high market entry barrier to small companies and not least, the market short-sightedness of not putting the customer on the first place.

What we want to achieve

Some of the things Impetus One wants to achieve are: highest ad efficiency, revenue sharing, fixed conversion cost, network effect, social nudging, easier payments.