HOQU is a decentralized affiliate platform combining the performance-marketing model with blockchain technology. The aim of the project is to create a decentralized ecosystem, which will be used to build CPA services, ranging from affiliate programs to affiliate networks and related products. HOQU integrates advertisers, networks and affiliates into a single platform, significantly reducing the financial costs for all market participants.
The HOQU platform provides a wide range of opportunities not only to advertisers and affiliates but also to affiliate networks. Two operation modes are possible on the HOQU platform: Direct interaction between advertisers and affiliates, and collaboration between advertisers and affiliates through interaction with affiliate networks. The HOQU ecosystem involves several key players:
Affiliate Network (partner network);
The advertiser hosts offers on HOQU, aimed at a specific kind of data (leads) for which they are willing to pay up to a specified cost. An affiliate wanting to promote an advertiser's offer independently deploys and maintains a marketing network by attracting customers. Through marketing resources (websites, call centers, outdoor ads, etc.), the affiliate generates a flow of leads that are collected and processed by tracking services for a particular offer.
The tracking-service creates the lead data and adds key information about it to the platform (through the API or by calling the smart contract method directly). If the advertiser approves the added lead by calling the appropriate API method or the smart contract method directly, they will charge the cost of the lead to the account and send it to the affiliate, minus the platform commission.
By endorsing the lead, the advertiser gains access to information about the lead and can obtain full lead data (with the help of the tracking service or by unpacking the lead data with the help of the key.) The HOQU platform provides the opportunity of working not only with advertisers and affiliates, but also with affiliate networks. An affiliate network can place all of its offers and leads on the platform. Any affiliate already working with the platform will be able to see and work with the offers of an affiliate network without any additional customization.
On the HOQU platform, an advertiser can easily create affiliate offers, and the results of affiliate advertising campaigns will be stored in distributed registries (blockchain). Rewards will be paid through smart contracts that guarantee honesty and transparency of transactions. A smart anti-fraud system developed as part of the advertiser's decentralized application will not allow affiliates to engage in fraudulent activities, and independent, decentralized audit appeal centers will address any emerging, controversial issues.
The HOQU platform will also be useful for existing affiliate networks. The SDK will enable one to integrate networks with the platform, thereby lowering the cost of paying affiliate fees. As well, it shall and add transparency to your network by enabling all affiliates registered within the platform to work with affiliate programs of the network.
The Main Sale started on November 27, 2017, and will end on February 26, 2018.
The earlier one invests in the HOQU project, the greater the bonus:
Bonus 20% - 13,777,764 HQX
Bonus 15% - 13,777,764 HQX
Bonus 13% - 13,777,764 HQX
Bonus 11% - 13,777,764 HQX
Bonus 9% - 13,777,764 HQX
Bonus 7% - 13,777,764 HQX
Bonus 5% - 13,777,764 HQX
Bonus 3% - 13,777,764 HQX
Bonus 0% - 27,555,528 HQX
Alexey Shmonov - CEO - https://www.linkedin.com/in/aleksey-shmonov-a8294b29/
Maxim Anikeev - HOQU CMO and Co-founder - https://www.linkedin.com/in/maxim-anikeev-598b14149/
Alexander Duzhnikov - HOQU COO and Co-founder - https://www.linkedin.com/in/aleksandr-duzhnikov/
Advisors Ralph Liu - https://www.linkedin.com/in/ralphyliu/
Dr. Moe Levin - https://www.linkedin.com/in/moelevin/
Kenneth A. Goodwin Jr. - https://www.linkedin.com/in/akennethgoodwinjr/
Alex Shifrin - https://www.linkedin.com/in/alexshifrin/
Mike Coppola - https://www.linkedin.com/in/mikecoppola/
- Compact and highly skilled team with a lot of experience in startups, fintech and payment systems.
- Funds allocation seems great and well thought out in general
- Roadmap seems well thought out for the team and it’s size. Team is also planning to expand the team size by 60%.
- The logos shown on the website eg. Visa and Mastercard could be interpreted as partners, but can’t be verified. Possibility of exaggeration
- Information is not presented clearly either on the website or white paper. Most of the contributor-relevant information is scattered
- Low hard cap considering the expenditures associated with required licenses and institutional statuses