Attrace ICO Review & Rating

Attrace is the first fully decentralised affiliate marketing platform. The only in marketing with an entirely custom made blockchain build from scratch and fully open network capable of registering and auditing any advertisement click on chain.

Review & Analysis ❯ Website⇱ Whitepaper ❯

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What is Attrace about?

Attrace aims to solve a real problem in a 230 billion USD market. The problem in current market involves large trust and tracking issues caused by middle-man affiliate networks.

Attrace is the only affiliate marketing blockchain project that tracks and attributes every individual click/referral of a prospect, sale or no-sale, which means insights and statistics which are impossible to manipulate. If you can’t do that then using the blockchain for affiliate marketing in our view defeats the purpose. Not tracking all clicks/referrals means you cannot solve the main problems with affiliate marketing: tracking and trust issues.

Attrace is the only affilicate marketing project with a blockchain fully built from scratch (in Golang by Google), it is not dependent on any other chain. All other initiatives are using ETH which we believe in practice is not going to work (network speed problems, very high running costs and operational risk).

Attrace ICO Review and Analysis

Review and analysis of Attrace by ICO analysts:

Strenghts

Overall solid and attractive token figures
Well expressed and thought business plan
Great partnerships already established, for example Accenture
Important mission of removing middlemen affiliate networks, which would be very beneficial for affiliates

Potential concerns

The roadmap seems quite extensive compared to the project budget based on hard cap – reaching profitability soon would solve this potential issue

Attrace ICO Rating: A

Attrace rating breakdown by ICO analysts - Learn more about the rating and grading here

Rating category	Rating	Comments
Team legitimity	4
LinkedIn Profiles	4	Professionally made profiles
Background of Lead Team Members	4
Team Assembly and Commitment	3.75
Team Skill Set Relevance	4.25
Team Skill Set Balance (biz / tech / blockchain)	4
First Impression	3.5	Quite good
Potential of tokenization model	3.5
Blockchain Development	4
Disruptive Blockchain Advantage	3.5
Need for a Custom Token (vs. BTC or ETH)	3
System Decentralization (besides token)	3.5
Contribution to Blockchain Ecosystem	3.5
Hard Cap	4	Approx 14.7M USD
Token allocation + Fund allocation	4	Both reasonably balanced and presented as pie charts, good amount of tokens allocated to main sale (65%)
Professionalism of the available material	4.05
Comprehensiveness	4
Readability	4
Transparency	4
Business Plan Presentation	4.25	Well expressed and thought out plan
Technology Presentation	4
Realism of the roadmap compared to the team size and budget	3.4
Concreteness	3.5
Feasiblity	2.5	The roadmap seems quite extensive, as there are milestones in 2022 and the budget according to hard cap is 14.7M USD
Vision	4	Removing middleman affiliate networks would bring great returns for affiliates
Dependencies (other services or capabilities required)	4
Current Position	3	Many features available in beta version
Partnership network	4.25	Great partnerships, for example Accenture
Background of the managing organization
Size of social media communities	3.75	Telegram has over 28k members, Twitter a bit over 1k followers
Reviews on other ICO sites and media	4	Many reviews and media articles found on organic Google searches at the time of review
Is it easy to find the relevant information from the provided materials?	4