TOYKEN is the branded cryptocurrency of B.A. Toys, specialty Toy Retailer since 2010 with primary focus on video game toys, anime, sci-fi and horror themes hard-to-find collectibles. We have massive potential in our unique, non-conventional proven specialty retail method, with a hook. You WANT our toys.
Blending non-conventional inventory strategies and conventional day-to-day sales techniques with innovative cryptocurrency integration for an immersive, total buying experience at B.A. Toys. Working, proven business model needs to be elevated to the next level for purveyors of toys & collectibles. Our crypto emerging system will attract new customers, keep new customers engaged & help introduce cryptocurrency to a larger, more generalized audience outside the standard crypto demographic of mainly technological-minded individuals.
Our Practical Summation of our 40+ page Toyken white paper:
Toyken represents a melding of our brand’s philosophy, proven business methods, customer expectations and all that encapsulates a total buying experience at B.A. Toys, in the form of a virtual token. Toyken will first be available on The Waves Platform, a decentralized cryptocurrency exchange, in early 2019. To completely understand Toyken and what it stands for, you must first understand how B.A. Toys came to be, what shaped us along the way & the company we have become.
The Early Years
B.A. Toys was established in 2010. By 2015, sales revenue was in excess of $300,000.00(USD) annually. As a bootstrap startup, our first years of sales were extremely challenging. Bootstrapping a company means starting from nothing. It requires strict budgeting and management accountability. It teaches one how to succeed creatively, stretching resources, networks and money as far as you can. Bootstrapping can rarely be taught; It is a particularly powerful and priceless skill set, one that is severely lacking from cryptocurrency projects.
Our 2nd year we managed to become an involved retailer of Mega Brands’ Mega Bloks construction sets. Fast-forward: We eventually went on to become a preferred Mega Bloks specialty retailer and received the prestigious honor of unveiling new Halo, Call of Duty, Assassin’s Creed and other Mega Bloks set releases & product information, globally. You can find further detail about this monumental achievement, in our full document.
During our 3rd year B.A. Toys experienced a noticeable increase in sales volume due to netting higher prices from older, discontinued toys & collectibles. We had considerable levels of these items. In hindsight, the owner’s intuition played an integral role in our “accidentally-genius” salvation. As he was a collector his entire life, he had trouble letting go of some items he knew would soon be very valuable. The considerable revenue increase resulted in B.A. Toys upending “conventional business practices”.
B.A. Toys-Forged Business Model
Rather than clearing through inventory as quickly as possible, B.A. Toys implemented competitively pricing current merchandise, for only as long as necessary, to pay off the invoice for that specific merchandise. For example, newly released item A is only on sale until item A’s invoice is paid in full. Item A is then warehoused until the item is discontinued and nearly all other competitors are out of stock.
We call this inventory program, B.A. Toys Forecast SIM. A system in which inventory management, duration and storage costs increase overall long-term costs, but results in overall sales revenue increasing at substantial multiples, while customer acquisition costs plummet. Day-to-day customary operations keep customers happy with competitive pricing. Later, more customers are just as pleased paying higher prices, long after an item has been discontinued, due to prolonged availability. This set the stage for Toyken, our B.A. Toys branded cryptocurrency.
B.A. Toys’ New Cryptocurrency
Toyken will play an integral role on our website and hopefully in the collector community. As we devote products to B.A. Toys Forecast SIM annually, we will convert said products from US Dollar sales to Toyken sales. Once an item requires Toyken, it can never be purchased on our website for fiat ever again. Only Toyken. We go into this topic IN DEPTH in our Toyken White Paper.
Website Developments & The Power of Toyken
Our website is receiving massive upgrades and developments in the first half of 2019 to handle increased capacity. Our new website will be immersive with innovative, interactive functionality and historical price indexing of/on products in US Dollars and Toyken as necessary, highlighting opportunities and benefits of Toykenomics.
Here’s a sneak peek at future developments for our new & improved platform:
B.A. Toys’ Toy Power℠ Membership
(previously BANOPI) will receive many new features and unique benefits. All Toyken users (& hodlrs) are automatically members of Toy Power℠.
ToyTRAX℠ allows for historical market price gain/loss tracking of items on site, item watch lists, as well as voluntary custodial chain (ownership) documentation for active Collectibles Traders. Think of ToyTRAX, in a general sense, as a portfolio for your toys and more. All powered by Toyken™.
B.A. Toys Marketplace: Third-party selling platform will have a large, active supply of toys & collectibles from third-party sellers. Sellers will be required to list a minimum percentage, around 2-3%, of their total items available on B.A. Toys Marketplace as requiring Toyken™.* We will handle all pricing conversions for the sellers, in real-time weighted averages. They need only click a button to designate their Toyken items.